CLoudy Clothing

Design / Direction / Lettering

Cloudy Clothing is a lifestyle brand based in Central Minnesota. I was initially asked to create the website and online shop. A relationship flourished and I was asked to become a partner and designer. We set out to create a brand that we were passionate about and focused ourselves on motivation and positivity.

VARIOUS GRAPHICS

While working with Cloudy Clothing, not only did I help create and design the clothes, I made many other supporting materials to help promote the company from its early stages. Here are some of my favorite lettering projects, badges and lock ups that made the cut somewhere along the way. 

THE BEGINNING

12.21.12

The Beginning Collection was extremely important to Cloudy. We wanted to start our own personal brand with something special. Presenting ourselves as authentic and honest was important to us. This collection needed to have some classic roots and appeal to a broad audience. Below are a few of my favorite pieces from the launch.

F-13 Collection

The second drop for Cloudy Clothing was another chance to prove ourselves. We designed fresh, clean graphics that represented our mindset, always getting better. While developing the fall collection, we were influenced by many different things. With part of the Cloudy team located in Colorado, and part in Minnesota, we let our environment help drive our creativity. 

Winter '14 Collection

1/11/14

I really enjoyed the simplicity of the third collection. Staying true to our aesthetic, we created some classics that can be paired with the rest of your wardrobe. The muted colors allow for flexibility but also make a statement with the bold graphic placements.